A marketing coordinator in Wellington told me something last year that stuck with me. She'd been using Canva for three years and was brilliant at it. Quick social posts, event flyers, email headers. Her manager loved her work. Then she applied for a senior role at a larger agency. The interview went well until they asked her to open InDesign and adjust a client's annual report. She'd never touched it. They hired someone else.

We explore whether the Adobe Certified Professional certification is still worth it in 2026.

The days of hiring purely off your portfolio are gone as fitting into company workflows are becoming a pain point. Read more in this weeks blog.